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Wednesday, September 23, 2009

DKNYMEN - Director Challenge Campaign



Type of contest: Online blogging / Creative contest

How to win :
  1. Create a commercial for DKNYMEN using the provided assets and audio tracks or create your own original music and be sure to include a brief description. Access DKNYMEN assets here. Or write a blog describing which of the two DKNYMEN commercials is your favorite. The soundtracks are the only difference, so tell us why you preferred one over the other.
    Click here to watch the videos.
  2. Click the Submit Entry tab and follow the steps provided to upload your video and a description or to submit your blog detailing which DKNYMEN video you liked best.
  3. Tell your friends to come to the campaign and vote for or share your entry!

Prize:
  • Grand Prize (Video): One winner, selected by DKNY from the top 100 highest scoring video entries, will have their video showcased in DKNY boutiques and on the DKNY fragrances website. The winner will also receive $3,000 in cash, a DKNY wardrobe and a one-year supply of the DKNYMEN fragrance collection.
  • Grand Prize (Blog): One winner, selected by DKNY from the top 100 Most Viral blog entries, will be featured on the DKNY fragrances website for being the most influential promoter of the selected DKNYMEN commercial. The winner will also receive $1,000 in cash, a DKNY wardrobe and a one-year supply of the DKNYMEN fragrance collection. Watch videos here.
  • Most Viral: Ten winners, selected by DKNY from the top 100 Most Viral entries will receive a DKNY accessory and a six-month supply of the DKNYMEN fragrance collection. Learn about Most Viral.
  • Sign-Up Sweepstakes: Three winners, who sign-up for the sweepstakes by filling out the form in the Campaign Highlights area of the DKNYMEN Director Challenge Campaign or who opt-in from the Submit Entry tab, will be randomly selected at the end of the campaign to receive 3-month supply of DKNYMEN fragrance.
  • Participation Sweepstakes: Three winners, who participate in the campaign by voting, writing a quality review or sharing an eligible entry, will be randomly selected at the end of the campaign to receive 3-month supply of DKNYMEN fragrance.
Deadline: 22 October 2009, 11:30 PM (PT)


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Contest is open to members of Brickfish.com® who are legal residents of the fifty (50) United States, the District of Columbia or Canada (excluding the Province of Quebec), 18 years or older, at the time of entry, and have completed account registration prior to the end of the contest.

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